Actions vs. Words

I can't tell the difference anymore. I used to go by the old standard, actions are stronger than words. But are they really? With either one, an individual can either show that he or she cares or doesn't care about what they are doing. And what are words, really? I feel like that so many times, people want to hear a phrase, a word, something so badly but in the end what are they? Just a string of verbs and adjectives put together that don't really amount to much at all. Then why do we want to hear them so badly? I feel like sometimes there is just so much meaning placed behind certain actions and words and we're taught as humans to sacrifice anything and all just to hear them. It's not right. For me, I've realized that neither is stronger than the other. I can still do nice things and say fucked up shit. I can do fucked up shit and say nice things. I realized it doesn't matter. All of these old adages I used to follow are slowly coming undone. You can love someone, but still say fucked up shit to them. You can hate someone but still say the kindest things to them. We're all two-faced jackals. Then what really separates the sincere from the false? I don't know anymore.